Making A Business Count

Eli Schwartz – https://twitter.com/5le – is the Director of SEO and Growth at SurveyMonkey – https://www.surveymonkey.com/. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at http://www.elischwartz.co/

The YC podcast is hosted by Craig Cannon – https://twitter.com/craigcannon

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Topics

00:00 – Does SEO matter in 2018?

2:00 – Where should a company start with SEO?

3:30 – Who’s doing SEO well?

4:25 – Why is Amazon doing SEO well?

5:25 – How should you crosslink?

7:10 – Paying for links

7:35 – SEO don’t dos

8:15 – Things that are no longer useful in SEO

9:20 – Keywords

12:45 – Reviews

13:25 – Content

17:25 – Images

22:45 – Link building

28:00 – How much time to give SEO?

28:30 – Mobile

30:35 – Ranking

31:45 – International SEO

33:45 – Translation

37:15 – International search

39:30 – GDPR

41:50 – Hiring someone to do SEO

43:45 – What to do when you organic SEO disappears

46:30 – Metrics for an SEO hire

48:30 – Tools for SEO

50:00 – Getting started in SEO

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