How to do SEO in 2019 | Is SEO Dead?! (what WILL & WON’T work)
SEO still isn’t dead in 2019! In this video, learn how to do SEO in 2019!
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Everyone seems to think that SEO is “dead”, but more than likely they are just doing it wrong.
SEO isn’t the same as it was a few years ago, it’s not even the same as it was 6 months ago. You need to innovate to keep up. So here are 6 tips on how to do SEO in 2019.
✔️1. Redefine what SEO is in your head
I can’t stress this enough. People are still stuck in their old ways thinking SEO is JUST people clicking the blue links and spamming people to link back to them.
You need to redefine what SEO is. Your definition needs to include: Voice Search, Rich Snippets, Mobile First Indexing, CTR, Rank Brain, Dwell Time, Video, E-A-T, and more – there’s SO much more than just “blue links”.
✔️2. Understand Rank Brain
Now I don’t mean REALLY know how Rank Brain works, but understand what it is and does. Rank Brain is a machine learning system that helps Google rank their results. What it does is uses signals (interactions) from users (searchers) to help rank them best.
✔️3. Optimize for Rich Snippets
Google’s SERPs (search engine results pages) are changing, A LOT.
You’ll see things like quick answers, reviews, videos, recipes, and more. How does Google make these results? It’s actually pretty simple.
Google refers to some markup (or code) called Schema to help produce these results. And you can use it too!
✔️4. Mobile First Index
When Google made this announcement, it was HUGE. Basically, there are SO MANY people using the web on their phones that Google said “Hey, we’re going to check the mobile version of your website BEFORE the desktop version, and we’re going to judge you based on that”.
It has to be fast, user friendly, and share a consistent experience with the desktop version. So if you’re on an old, m. mobile site, you should probably go responsive.
✔️5. Get with Video
Video is HUGE right now, YouTube is blowing up as the world’s second largest search engine, and CISCO forecasts that 82% of all consumer IP traffic will be video. Turn your best performing blog posts into videos and put that video on that blog post (with video markup, go back to #3). Post on a consistent basis. Be sure to optimize your videos
✔️6. Go deep and long with your content
You can’t just write a 300 word blog post and expect it to rank and drive a ton of traffic. You need to be the expert on the topic, and demonstrate your authority and trustworthiness by absolutely killing all other posts on your topic.
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