Making A Business Count

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Hey everyone, it’s Neil Patel here. And we’re here for another Q&A Thursday. I’m here with Adam from https://viewership.com/.

This week’s question is? What is the best way to approach people to embed your infographic, and should I insist that they use the embed code instead of simply downloading the infographic and uploading it to their site themselves? What’s the best way to go about this?

0:30 First, you always want people to use an embed code because an embed code gives you a link back to your website. If they upload it and then try linking back, they may not do it right, you may not get the link, they may just have the infographic, and then say “courtesy by” and they put your name or your website name, and they forget to link.

1:00 If you have a WordPress website, you can use wp embed code generator, the plugin is maybe expired or not supported but it still works, and that’s how I create my embed codes for my infographics.

2:40 The best way to get people to embed your infographic is to look at the most popular blog post in your niche. So if you’re doing YouTube marketing, you would go to Buzzsumo, type in all the YouTube marketing related keywords.

3:00 Find out what ones are the most popular when it comes to social shares, you do the same with Ahrefs, you go take those URLs that you found from Buzzsumo, you put in those URLs into Ahrefs, or Majestic, SEO, you see the list of all the people who link to those articles, and because someone already linked to that article, you can then email each and every single one of those people.

3:50 If you want links from infographics, you gotta create the infographics that are very similar to the most popular content topics. Now you can’t just jack someone’s data, you gotta cite them in the infographic, give them credit, and of course, you want to add in your own data as well. And when you do that, as long as it’s visual, you keep the colors minimal. The reason you want to keep the colors minimal is that way it goes along with more website color schemes, and people want to more likely embed it.

4:15 You also want to have no more than five or six main points with your infographic. They all need to flow together, tell a story. But again, if you’re just creating an infographic on the most popular blog post out there within your space when it comes to social shares and backlinks, not only could you hit all those people up who already linked to that original post, and get them to link and embed your infographic, but you can also hit up every single person who shared that article, and ask them to share your content as well.

5:20 Thank you for watching this week’s Q&A Thursday video. If you have a comment, or you want us to answer your question, leave a comment below. We may pick it next week. Either way, I’m going to respond to your comment and help you out. In addition to that, please, if you like this video, leave a comment, like it, share it, tell other people about it.

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